Anthem takes pride in turning underutilized spaces into popular cultural hot spots through original and creative placemaking. By adding vibrancy through a variety of means that collectively resonate with surrounding residents, visitors and neighborhoods, placemaking greatly benefits communities as well as the specific venue or property.
Anthem offers a breadth of placemaking services to assist clients and partners in the public, private and non-profit sectors in the enhancement of a location that in turn positively impacts the community. With over a decade of experience in the live entertainment, event production, experiential marketing and hospitality industries, Anthem’s rare combination of capabilities allow for the re-imaginable. Anthem’s expertise and services in venue activation, robust daily public programming, event management, branded experiences, large-scale public productions and sponsorship create the perfect formula to successfully enliven a property.
Anthem’s focus on arts and culture, its philanthropic roots, and its in depth portfolio of self-created and self-funded events and properties go hand-in-hand with its placemaking services. Anthem utilizes placemaking at its own properties with the intention of animating a space through a mix of activities to further its success while bolstering a sense of community. One example is The Charles River Bistro, Anthem’s flagship restaurant on the renowned Esplanade in Boston, MA. Through offering free public programming and amenities to park patrons, the restaurant and surrounding venue attracts thousands during non-special event days.