Incorporating a brand into first-class content and entertainment provides context and connection between a product or service and its consumer. Branded experiences transcend typical advertising, instead focusing on building the relationships that drive preference and purchase.
Utilizing branded content, Anthem works to expose a wide range of consumers to the power of a product in real-world context. Anthem exceeds traditional sponsorship and program approach. From subtle integrations and product placements to entirely customized concepts, Anthem creates original and innovative experience that best matches a client’s brand and unique personality. Branded content services include placement in both existing works and start to finish content creation tailored specifically to a client’s needs as well as:
- Integration with film, television and digital properties
- Content integration (paid and earned) across multiple social media platforms
- Content development such as writing and scripting
- Collaboration with music producers/videographers and photographers
- Incorporation into both intimate and large-scale events
Anthem prides itself on being able to customize any of its services to fit an individual client’s needs. Anthem’s live entertainment services are no different. Clients choose in between working with an existing project or building a concept from the ground up. Of course, every client has its own unique objectives. Whether that goal is to secure an act that can generate a higher volume of revenue or to create an experience that resonates with a specific target audience or community – or both. Anthem has the ability to tailor its services to procure the right entertainment for each client’s objectives. Additionally, Anthem will not only secure the talent, but provide strategic and creative direction, spearhead pre-event logistics, as well as fulfill all on-site and post-event execution needs.
Anthem has produced live entertainment including:
- Theatrical Performances
- Comedy Showcases
- Public Programming
- Dance Demonstrations
- Fashion Shows