Anthem creates integrated branded experiences that extend far beyond standard corporate partnerships. Anthem works with sponsorship in three ways, providing value-added services at every stage of the process.
1. Anthem consults properties, potential sponsors, and venues on sponsorship development, procurement and strategy
Anthem helps companies and brands align with properties that add a unique experiential element to support their overall mission and goals. With Anthem’s consulting services, properties, potential sponsors and venues will gain:
• Boosted visibility and awareness
• Consumer experience more powerful than traditional advertising and media
• Increased interaction with their target audience
• 360-degree brand immersion
2. Anthem applies its expertise in sponsor development, optimization, execution and activation to its own internal properties, adding robust value for both the property and the corporate partner
Anthem produces and manages several nationally and internationally recognized properties, where it utilizes its expertise in sponsorship customization, execution and activation to ensure creative and high ROI for its partners. Some of Anthem’s properties include: the Anthem International Music Festival (IMF), Winter’s Landing, The New England Dessert Showcase, vendors for Boston’s Fourth of July Fireworks, food and beverage rights to the renown Esplanade Park and right to over 200 additional projects.
3. Anthem collaborates with both the rights holder and brand to strategize and execute on-site activation
Activation utilizes the cross discipline and multi-industry experiences that Anthem possesses. To truly activate and bring the sponsorship to life, as well as enable a brand to create a memorable experience for its audience, activation requires intricate on-site proficiency, deep understanding of the overarching strategy and the experiential marketing resources.
With its breadth of experience, Anthem understands the integration of all facets of a partnership:
• Consumer, sponsoring brand, and property perspectives
• Strong, tangible, return on financial and strategic investments
• Exceptional activation platforms
• Community goodwill