An entrepreneur doesn’t need to wait until January 1st to set goals.
Resolutions can be powerful motivators for others, but I do not believe in waiting until the changing of the calendar to take action. As someone with many simultaneous goals, I rarely have a New Year’s resolution. It is true that I do feel the refreshment of a new year and a new beginning. However, I use this refresher as motivation to continue working on my goals and progress towards achieving them – not necessarily to start them.
I take immediate steps towards my resolutions and goals. The aim is to be consistent and constantly improving no matter what time of year, for both personal and business goals. You will never reach your highest level of success if you aren’t steadily progressing. Fitness is a great example, as I never set fitness goals for the year. The ultimate fitness goal is to keep training with consistency and intensity. It does not matter what your end goal may be: whether to establish a pattern leading to weight loss, adding muscle or that marathon you’ve set out to run. Everyone’s individual goals differ but the universal truth is that motivation must be largely, if not wholly, intrinsic.
I encourage you to set specific and measurable business goals today and stick with them; you don’t need the New Year as justification. While it is always great, and sometimes necessary, to have that “fresh” start you can begin that new day any day of the year. Make your own anniversary date that is unique to you that marks a special journey that you set out on or better yet: accomplished.
Celebrate your accomplishments and cheers to continuing to progress in the New Year.

Founder, The Anthem Group