Creative flow is a real thing – and for me personally, it always seems to work. Simple conversation tends to cause my creativity to erupt. If we were to dedicate and focus more time on the creative process, there would be no doubt that everyone’s ideas would flow more freely. As a result, we would then collectively establish a lot of innovative new concepts.
Casually speaking, I’ve developed a reputation for dreaming up a variety of random ideas and then somehow making them into a reality. Of course, I will be the first person to tell you that beyond the genesis of the idea – the credit for execution and success all belongs to our team.
While it holds true that a lot of my ideas, which turn into Anthem’s programs, events and even whole companies, do come from time alone – the really fun aspects, and usually the most crucial details come from a collaboration.
I am constantly seeking inspiration for concepts simply in my everyday surroundings. Oftentimes when I think of a new idea I will make a point to bring it up in conversation with one of my colleagues. I don’t prefer to do things formally. If we go into a tangent then we let it roll. What starts as a simple conversation can lead to a brainstorming session and potentially result in our next best concept.
Of course, the key to a good brainstorm is that there is no judgement and that no ideas are too silly or too far-fetched. Most of the world’s greatest ideas were “far-fetched” or had plenty of naysayers. In the end, some of the most outlandish ideas could turn out to be the ones that are the most successful.