Winning without maintaining your standards of ethics is not the way to build long-term business success. It is simply not in anyone’s best interest.
When things do not go as planned, it can be difficult to stay on the course and do things the right way. Rather than look for the fastest fix or short cut – which can lead to unscrupulous business practices – truly successful companies stick to their values and find ways to work through difficult situations.
An entity that strives to consistently take the high road and acts ethically in tandem with merit-based accomplishments will be most successful in the end. Wins won through unscrupulous means are short lived. Over time, businesses gain respect and are recognized for their ethical practices, outweighing the accomplishments of those that act dishonestly.
Those that refuse to succumb to pressure and act morally through the darkest of times are eventually rewarded – and will win in the end.