I know what it’s like to be a small business, surviving day to day while simultaneously planning how to scale. Whether small or large, it’s important to treat every job or client the same – doing the best job and taking pride in what you do, no matter who the client is, leads to greater success down the road.
Anthem started out as a boutique events agency. At the time, I treated each task at hand like it was life or death – It wasn’t worth looking past what was important at the moment but I kept an eye on the future, thinking of the next steps that would follow in order to reach my overall business goal. While I now look back on these small projects, I realize that they were not life or death. However, without doing a good job with the task in front of me, there was no next step. My business would not grow and my business would lack the ability to scale. Anthem is now an international business. We have grown enormously and do much more since the early days of Anthem – when a big project consisted of organizing dozens of people to hand out promotional samples of chai tea on the streets of Boston – but I continue to focus on each event daily, while constantly thinking of ways to continue to grow.
Starting out, I was grateful for the business opportunity we had and I didn’t take it for granted. From experience, I understand what it’s like to live client-to-client and what it is like to be a small business, therefore, Anthem does not take other people’s visions, dreams and goals for granted – we appreciate them. Whether they are a small café or a multi-national brand, it is what is important to them.
As Anthem grows we continue to work with many different clients. Regardless of their size, their needs are important to them, so they are important to us. Treating clients equally is what’s best for our client, and in turn fuels our growth.